Martin Lindstrom,Philip Kotler: Brand Sense: Sensory Secrets Behind the Stuff We Buy
Description
The definitive book on sensory branding, shows how companies appeal to consumers five senses to sell products. Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing new car aroma? Or that Kellogg s trademarked crunch is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafe freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance? In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world s most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom s innovative worldwide study unveils how all of us are slaves to our senses and how, after reading this book, we ll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again. An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more."
Its Christmastime three hundred sixty-five days a year in Rudolph, New York, and as Christmas Day approaches, shop owner Merry Wilkinson is enjoying a rare evening off at the Yuletide Inn when she runs into owners Grace and Jack Olsen. With Jack's health failing, Merry is relieved to hear that his son Gord will be taking over the day-to-day running of the Inn.
The third book in this gripping, high-impact, high-energy new series. Orphan boy Caw has done battle Brand Sense: Sensory Secrets Behind the Stuff We Buy free ebook with the most terrifying villains ever to stalk the city of Blackstone. But now he must face his toughest adversary yet - his friend Selina, bitten by the Spinning Man's spider and transformed into the White Widow. The city is drowning in a crime wave masterminded by Selina - Caw must stop her before the Spinning Man consumes her completely - and regains all of his terrible powers.
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Author: Martin Lindstrom,Philip Kotler
Number of Pages: 272 pages
Published Date: 29 Mar 2010
Publisher: SIMON & SCHUSTER
Publication Country: New York, United States
Language: English
ISBN: 9781439172018
Download Link: Click Here
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